Campaign details and talking points for this wine drop we're excited to have you participate in!
Active campaign
2024 Letterhead Sauvignon Blanc Rutherford
The $19 Rutherford Miracle: Napa’s Most Expensive Dirt for a Song
NDA Sourced from One of Napa's greatest Sauvignon Blanc producers
Varietals
Sauvignon Blanc
100.0%
ABV
13.8%
Bottle size
750 mL
Decant
0.0
–0.0
hrs
Drink window
2025
–2032
Pairs with
Fish, Vegetables, Pasta
Price
$19/bottle
Commission
10%
How to share this wine
Follow these steps, talking points, and redlines when creating content for this drop.
Step 1: Receive Your Wine
Your complimentary bottles will arrive within 5-7 business days (you may have received it already).
Step 2: Plan Your Moment
Create an authentic, elevated wine experience
Do This
• Show how this wine fits into YOUR lifestyle authentically
• Pair with specific foods (seafood, roast chicken, pasta, etc.)
• Share the occasion or social context (dinner party, weekend cooking, date night)
• Natural, unforced moments that feel real
• Clean backgrounds with good lighting
• Capture the bottle label clearly
• Focus on the experience, not gushing praise
Avoid This – Critical Redlines
• DO NOT show wine with activities requiring coordination (skiing, snowmobiling, etc.)
• DO NOT associate wine with work promotion or career advancement
• Avoid fawning praise - keep it real and descriptive
• No comparing to other wine brands
• No health claims about wine
• No overly staged or artificial setups
Tasting Notes to Highlight
Crisp, zesty acidity with a plush texture, on the nose there are hints of grapefruit, orange zest, key limes, crushed green apples, honeysuckle, and Japanese pear.
Affiliate Links to Post & Where
Now that you're live on Collabs, use the following:
1. On your link tree, use your standard link (bottlepop.com/[YOURCREATORCODE]) as a good general link. Please be sure to use some form of the following text to maximize your engagement: Click Here to Save 15% on Your BottlePop Wine Purchase.
2. Specific product page links (one of each is available for the two Letterhead wines) are perfect for comments, posts, and stories. These will take your viewers directly to a product page highlighting a specific bottle.
Some Talking Points
Earning Extra Angle
Especially during the holidays, it's always great to have another way to earn money towards gifts, travel, and other holiday expenses! For those in your community and network, lean into the ability for them to also engage with BottlePop to earn 10% on every sale
The Perfect Pairing Angle
You could pair this Sauv Blanc with air it's so easy to drink. This easy, light, refreshing drinker is perfect as a crisp "porch pounder" for when friends visit. But also lovely when paired with veggie dishes, your favorite sushi or light pastas.
The 2024 Vintage Angle
2024 in Napa gave Sauvignon Blanc a “bright-but-complete” personality—cooler mornings helped preserve that punchy citrus and herbal lift, while warm afternoons pushed clean ripeness so the wine still feels juicy and polished. It’s the kind of vintage that drinks great young, yet has enough structure to hold for a bit if you want it to mellow into more tropical notes.
Step 3: Create & Get Approval
Create your post, share with us for approval via email at influencers@bottlepop.com or via your Google Drive Folder, and implement feedback (usually minor) if needed.
Required Elements
1 Instagram Post or Reel
Tag @bottlepopwine and use all required hashtags (#ad)
Tag @letterheadwines for winery attribution
Note 13.8% ABV for the Sauvignon Blanc
Caption Examples
"Obsessed with this crisp Napa Sauvignon Blanc from @bottlepopwine 🍷✨ The perfect pairing for tonight's sushi dinner. Link in bio to shop!"
#ad #BottlePopWine #LetterheadSauvBlanc
#NapaSauvBlanc
"Elevating my girls lunch with this incredible Letterhead Sauv Blanc from @bottlepopwine 🥂 That green apple and key lime combo? *Chef's kiss* Shop via link in bio!"
#ad #BottlePopWine #LetterheadSauvBlanc
#NapaSauvBlanc
Step 4: Schedule & Post
Once approved, share with your audience and let us know the feedback you get. After your content is approved, schedule and post to your audience. We always appreciate hearing about the feedback and engagement you receive from your followers!
Step 5: Get Reports & Earn
You'll receive reports from us and quick payment through our partner, Collabs, via our Shopify integration. Once you're ready to accept your invitation to the BottlePop Creator Community, you'll have access to your own Creator Portal.
2024 Letterhead Pinot Noir Hyde Vineyard Napa Valley
Hyde Vineyard Pinot - Half The Cost (or less)
A tiny project from one of California's greatest vineyards
Varietals
Pinot Noir
100.0%
ABV
14.1%
Bottle size
750 mL
Decant
1.5
–0.5
hrs
Drink window
2038
–2025
Pairs with
Fish, Vegetables, Poultry
Price
$25/bottle
Commission
10%
How to share this wine
Follow these steps, talking points, and redlines when creating content for this drop.
Step 1: Receive Your Wine
Your complimentary bottles will arrive within 5-7 business days (you may have received it already).
Step 2: Plan Your Moment
Create an authentic, elevated wine experience
Do This
• Show how this wine fits into YOUR lifestyle authentically
• Pair with specific foods (seafood, roast chicken, pasta, etc.)
• Share the occasion or social context (dinner party, weekend cooking, date night)
• Natural, unforced moments that feel real
• Clean backgrounds with good lighting
• Capture the bottle label clearly
• Focus on the experience, not gushing praise
Tasting Notes to Highlight
• DO NOT show wine with activities requiring coordination (skiing, snowmobiling, etc.)
• DO NOT associate wine with work promotion or career advancement
• Avoid fawning praise - keep it real and descriptive
• No comparing to other wine brands
• No health claims about wine
• No overly staged or artificial setups
Affiliate Links to Post & Where
Now that you're live on Collabs, use the following:
1. On your link tree, use your standard link (bottlepop.com/[YOURCREATORCODE]) as a good general link. Please be sure to use some form of the following text to maximize your engagement: Click Here to Save 15% on Your BottlePop Wine Purchase.
2. Specific product page links (one of each is available for the two Letterhead wines) are perfect for comments, posts, and stories. These will take your viewers directly to a product page highlighting a specific bottle.
Some Talking Points
Hyde Vineyard; Everyday Prices
Sourced from one of Napa’s most respected vineyards, this Pinot carries serious credibility without the premium markup. At $25, it delivers vineyard-driven character that typically costs much more.
Made to Pour; Not Overthink
Approachable and food-friendly, this is a Pinot you can open any night of the week. Polished enough to impress, easy enough to enjoy without a second thought.
Built for the table
This Pinot shines with roast chicken, salmon, mushroom dishes, or a simple charcuterie board. Its bright acidity and soft tannins make it an easy match for a wide range of foods.
Step 3: Create & Get Approval
Create your post, share with us for approval via email at influencers@bottlepop.com or via your Google Drive Folder, and implement feedback (usually minor) if needed.
Required Elements
1 Instagram Post or Reel
Tag @bottlepopwine and use all required hashtags (#ad)
Tag @letterheadwines for winery attribution
Note 14.1% ABV for the Pinot Noir
Caption Examples
Hyde Vineyard Pinot at $25? Say less 🍷
Bright, elegant, and ridiculously food-friendly—this is the kind of bottle that overdelivers in every way.
#ad #BottlePopWine #HydeVineyard #PinotNoir #WineFinds
Weeknight Pinot, upgraded 🍽️🍷
Pouring a Hyde Vineyard Pinot that plays perfectly with roast chicken, salmon, or mushrooms—and still comes in at $25.
#ad #BottlePopWine #PinotNoir #HydeVineyard #WinePairing
Step 4: Schedule & Post
Once approved, share with your audience and let us know the feedback you get. After your content is approved, schedule and post to your audience. We always appreciate hearing about the feedback and engagement you receive from your followers!
Step 5: Get Reports & Earn
You'll receive reports from us and quick payment through our partner, Collabs, via our Shopify integration. Once you're ready to accept your invitation to the BottlePop Creator Community, you'll have access to your own Creator Portal.
NDA Wine Source from a $150+ region of Napa Valley, but we got the Insider Price for You.
Varietals
Cabernet Sauvignon
100.0%
ABV
14.9%
Bottle size
750 mL
Decant
1.0
–3.5
hrs
Drink window
2025
–2040
Pairs with
Lamb, Beef, Poultry
Price
$25/bottle
Commission
10%
How to share this wine
Follow these steps, talking points, and redlines when creating content for this drop.
Step 1: Receive Your Wine
Your complimentary bottles will arrive within 5-7 business days (you may have received it already).
Step 2: Plan Your Moment
Create an authentic, elevated wine experience
Do This
• Show how this wine fits into YOUR lifestyle authentically
• Pair with specific foods (seafood, roast chicken, pasta, etc.)
• Share the occasion or social context (dinner party, weekend cooking, date night)
• Natural, unforced moments that feel real
• Clean backgrounds with good lighting
• Capture the bottle label clearly
• Focus on the experience, not gushing praise
Avoid This – Critical Redlines
• DO NOT show wine with activities requiring coordination (skiing, snowmobiling, etc.)
• DO NOT associate wine with work promotion or career advancement
• Avoid fawning praise - keep it real and descriptive
• No comparing to other wine brands
• No health claims about wine
• No overly staged or artificial setups
Tasting Notes to Highlight
Lush, ripe tannins and juicy acidity underpin structured, layered flavors of red and black fruit, luxurious oak tones, and florals.
Affiliate Links to Post & Where
Now that you're live on Collabs, use the following:
1. On your link tree, use your standard link (bottlepop.com/[YOURCREATORCODE]) as a good general link. Please be sure to use some form of the following text to maximize your engagement: Click Here to Save 15% on Your BottlePop Wine Purchase.
2. Specific product page links (one of each is available for the two Letterhead wines) are perfect for comments, posts, and stories. These will take your viewers directly to a product page highlighting a specific bottle.
Some Talking Points
The 2023 Vintage Angle
2023 in Napa shaped Cabernet with precision and depth—a long, steady growing season, one of the best in memory, built flavor gradually, while cooler stretches locked in freshness and structure. The result is polished tannins rather than brute power. It’s a vintage that feels classic and composed: expressive now with air, but clearly built to reward time as those savory notes and fine-grain tannins knit together.
Cellar-Worty @ $25/bottle Angle
Ripe phenolics and even tannin development give this vintage the structure to age gracefully, while already showing layered fruit and savory complexity with a short decant. You'll be able to sit and let this develop for over a decade.
The Pairing Angle
This 2023 Napa Valley Cabernet Sauvignon shines alongside grilled ribeye or New York strip, braised short ribs, or herb-crusted lamb—the wine’s dark fruit and polished tannins match rich proteins beautifully. For something a bit different, try roasted mushrooms or lentils with rosemary and thyme; the savory notes in the dish pull out the Cab’s cedar, graphite, and earth-driven side.
Step 3: Create & Get Approval
Required Elements
1 Instagram Post or Reel
Tag @bottlepopwine and use all required hashtags (#ad)
Tag @letterheadwines for winery attribution
Note 14.9% ABV for the Cab Sauv
Caption Examples
Dark fruit, polished tannins, Napa written all over it 🍷
This 2023 Napa Cabernet from @bottlepopwine hits different—rich, structured, and seriously satisfying.
Link in bio to shop.
#ad #BottlePopWine #LetterheadWinery #NapaCabernet #CabSauv
Steak night just found its match 🥩🍷
Pouring a 2023 Napa Cab from Letterhead via @bottlepopwine—bold fruit, smooth finish, zero regrets.
Link in bio.
#ad #BottlePopWine #LetterheadCab #NapaCab #WinePairing
Step 4: Schedule & Post
Once approved, share with your audience and let us know the feedback you get. After your content is approved, schedule and post to your audience. We always appreciate hearing about the feedback and engagement you receive from your followers!
Step 5: Get Reports & Earn
You'll receive reports from us and quick payment through our partner, Collabs, via our Shopify integration. Once you're ready to accept your invitation to the BottlePop Creator Community, you'll have access to your own Creator Portal.
A 5-barrel project from Napa's most renowned $150/bottle vineyard
Varietals
Chardonnay
100.0%
ABV
14.5%
Bottle size
750 mL
Decant
0.5
–2.0
hrs
Drink window
2025
–2030
Pairs with
Fish, Vegetables, Poultry
Price
$29/bottle
Commission
10%
How to share this wine
Follow these steps, talking points, and redlines when creating content for this drop.
Step 1: Receive Your Wine
Your complimentary bottles will arrive within 5-7 business days (you may have received it already).
Step 2: Plan Your Moment
Create an authentic, elevated wine experience
Do This
• Show how this wine fits into YOUR lifestyle authentically
• Pair with specific foods (seafood, roast chicken, pasta, etc.)
• Share the occasion or social context (dinner party, weekend cooking, date night)
• Natural, unforced moments that feel real
• Clean backgrounds with good lighting
• Capture the bottle label clearly
• Focus on the experience, not gushing praise
Avoid This – CRITICAL REDLINES
• DO NOT show yourself drinking wine or appearing inebriated
• DO NOT show wine with activities requiring coordination (skiing, snowmobiling, etc.)
• DO NOT associate wine with work promotion or career advancement
• Avoid fawning praise - keep it real and descriptive
• No comparing to other wine brands
• No health claims about wine
• No overly staged or artificial setups
Tasting Notes to Highlight
"Crisp and elegant with notes of green apple, citrus, and subtle minerality. Aged in French oak for balanced complexity. Perfect with grilled fish, creamy pasta, or a summer cheese board."
Affiliate Links to Post & Where
Now that you're live on Collabs, use the following:
1. On your link tree, use your standard link (bottlepop.com/[YOURCREATORCODE]) as a good general link. Please be sure to use some form of the following text to maximize your engagement: Click Here to Save 15% on Your BottlePop Wine Purchase.
2. Specific product page links (one of each is available for the two Letterhead wines) are perfect for comments, posts, and stories. These will take your viewers directly to a product page highlighting a specific bottle.
Some Talking Points
Earning Extra Angle
Especially during the holidays, it's always great to have another way to earn money towards gifts, travel, and other holiday expenses! For those in your community and network, lean into the ability for them to also engage with BottlePop to earn 10% on every sale
The Perfect Pairing Angle
A lot of people overcomplicate California Chardonnay - here's how I pair it: roast chicken, scallops, grilled halibut, creamy risotto, lobster rolls, or a classic Caesar salad. Keep it simple and let the wine shine.
The 2023 Vintage Angle
2023 was called "as perfect as any Napa vintage in living memory" by renowned wine expert Karen MacNeil. After plentiful winter rains revitalized the soils, we got a rare cool growing season (without harvest rains) that gave Chardonnay everything it needed - extended hang time for complexity while maintaining that bright, refreshing acidity Carneros is known for. It's a once-in-a-lifetime vintage.
The Restaurant Credibility Angle
This wine is served by-the-glass at Press restaurant in St. Helena, CA - a Michelin-Starred destination known for its world-class wine program. When a top-tier restaurant chooses to pour your wine by the glass, it's a serious validation of quality and value.
Step 3: Create & Share For Approval
Create your post, share with us for approval via email at influencers@bottlepop.com or your Google Drive link, and implement feedback (usually minor) if needed.
Required Elements
1 Instagram Post or Reel
Tag @bottlepopwine and use all required hashtags (#ad)
Tag @letterheadwines for winery attribution
Note 14.5% ABV for the Chardonnay
Caption Examples
"Obsessed with this crisp Napa Chardonnay from @bottlepopwine 🍷✨ The perfect pairing for tonight's seafood dinner. Link in bio to shop!"
#ad #BottlePopWine #LetterheadChardonnay
#NapaChardonnay
"Elevating my WFH lunch with this incredible Letterhead Chardonnay from @bottlepopwine 🥂 That green apple and citrus combo? *Chef's kiss* Shop via link in bio!"
#ad #BottlePopWine #LetterheadChardonnay
#NapaChardonnay
Step 4: Schedule & Post
Once approved, share with your audience and let us know the feedback you get. After your content is approved, schedule and post to your audience. We always appreciate hearing about the feedback and engagement you receive from your followers!
Step 5: Get Reports & Earn
You'll receive reports from us and quick payment through our partner, Collabs, via our Shopify integration. Once you're ready to accept your invitation to the BottlePop Creator Community, you'll have access to your own Creator Portal.
Questions About This Campaign?
Our creator support team is here to help you succeed.
A 6-barrel project from Calistoga's rich, volcanic soil
Varietals
Cabernet Franc
60.0%
Cabernet Sauvignon
40.0%
ABV
14.9%
Bottle size
750 mL
Decant
0.0
–1.0
hrs
Drink window
2025
–2040
Pairs with
Lamb, Beef, Poultry
Price
$39/Bottle
Commission
10%
How to share this wine
Follow these steps, talking points, and redlines when creating content for this drop.
Step 1: Receive Your Wine
Your complimentary bottles will arrive within 5-7 business days (you may have received it already).
Step 2: Plan Your Moment
Create an authentic, elevated wine experience
Do This
• Show how this wine fits into YOUR lifestyle authentically
• Pair with specific foods (seafood, roast chicken, pasta, etc.)
• Share the occasion or social context (dinner party, weekend cooking, date night)
• Natural, unforced moments that feel real
• Clean backgrounds with good lighting
• Capture the bottle label clearly
• Focus on the experience, not gushing praise
Avoid This – CRITICAL REDLINES
• DO NOT show yourself drinking wine or appearing inebriated
• DO NOT show wine with activities requiring coordination (skiing, snowmobiling, etc.)
• DO NOT associate wine with work promotion or career advancement
• Avoid fawning praise - keep it real and descriptive
• No comparing to other wine brands
• No health claims about wine
• No overly staged or artificial setups
Tasting Notes to Highlight
"Silky dark fruit, ripe tannins, savory spice, and a long mineral finish on the palate, delivering stunning flavor for value."
Affiliate Links to Post & Where
Now that you're live on Collabs, use the following:
1. On your link tree, use your standard link (bottlepop.com/[YOURCREATORCODE]) as a good general link. Please be sure to use some form of the following text to maximize your engagement: Click Here to Save 15% on Your BottlePop Wine Purchase.
2. Specific product page links (one of each is available for the two Letterhead wines) are perfect for comments, posts, and stories. These will take your viewers directly to a product page highlighting a specific bottle.
Some Talking Points
Extra Earning Angle
Especially during the holidays, it's always great to have another way to earn money towards gifts, travel, and other holiday expenses! For those in your community and network, lean into the ability for them to also engage with BottlePop to earn 10% on every sale
NDA Wine, Shhh!
From a $200+ Calistoga vineyard, locked under NDA.
Napa Terroir
A 6-barrel project from Calistoga's rich, volcanic soil
Step 3: Create & Get Approval
Create your post, share with us for approval via email at influencers@bottlepop.com or your Google Drive link, and implement feedback (usually minor) if needed.
Required Elements
1 Instagram Post or Reel
Tag @bottlepopwine and use all required hashtags (#ad)
Tag @letterheadwines for winery attribution
Note 14.9% ABV for the Red Blend
Caption Examples
"Big, bold but exactly what I want to pair with my steak, try this Napa Cab Franc from @bottlepopwine 🍷✨ The perfect pairing for tonight's dinner. Link in bio to shop!"
#ad #BottlePopWine #LetterheadCab
#NapaCab
"You don't need to pair to open a red, this Cab Franc from @bottlepopwine 🍷✨ is one way I enjoy unwinding after a long day. Link in bio to shop!"
#ad #BottlePopWine #LetterheadCab
#NapaCab
Step 4: Schedule & Post
Once approved, share with your audience and let us know the feedback you get. After your content is approved, schedule and post to your audience. We always appreciate hearing about the feedback and engagement you receive from your followers!
Step 5: Get Reports & Earn
You'll receive reports from us and quick payment through our partner, Collabs, via our Shopify integration. Once you're ready to accept your invitation to the BottlePop Creator Community, you'll have access to your own Creator Portal.
Questions About This Campaign?
Our creator support team is here to help you succeed.
